The soul of La Estephe, who is also Vice President of the " The Cosmetic & Perfumery Association of Hong Kong Ltd" and Chairman of the "ASEAN Business Development Committee" - Mr. Jacky Sit, was invited to attend the 35th Anniversary Party of the Hong Kong Institute of Marketing.

On September 19, 2017, the Hong Kong Institute of Marketing held a 35th anniversary dinner at the Club One La Plaza, with the theme of "No Green and No Pleasure". In the evening, the Hong Kong Institute of Marketing held an annual ceremony to award six market leaders.

Established on November 12, 1982, the Hong Kong Institute of Marketing (HKIM) is a non-profit organization aims to promote marketing in Hong Kong through events, training and educational programs.

At the dinner, the theme of "No Green is Not Pleasure" is to promote vegetarian food and beverage. On the evening, Mr. Jacky Sit and Yang Dawei, the founder of Green Monday, a local social enterprise, asked the members to deconstruct Green Monday's sustainable business philosophy and meet the new trend of green marketing with the theme of “Vegetarian Ocean, taste subversion”.

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